Real-time app store rankings and insights for October 2025
iOS
Market Insights
•AI-powered video generation is surging in popularity, exemplified by Sora by OpenAI (#1) holding the top spot for 16 days and VideoGPT - AI Video Generator gaining 9 positions this month. This indicates a strong user interest in easily creating videos using AI, impacting the competitive landscape.
•Established social media and editing platforms are experiencing fluctuations, with YouTube (#3) climbing 2 spots this month while Instagram (#4) and Canva (#5) each dropped 1 spot. This suggests that users are actively exploring alternatives and that market share is not static, which means that users have more choices in the Photo & Video category.
•The rise of Meitu- Photo & Video Editor (+15) this month highlights a growing demand for comprehensive photo and video editing tools. This signifies a shift in user preferences towards all-in-one solutions, impacting the discoverability of specialized apps.
•New entrants like ToonApp: Turn Photos to AI Art and PicsRoom - AI Photo Generator signal a continued interest in AI-driven creative tools. These new entries show that users are looking for new ways to create visual content, and that the market is still open to new ideas and innovation.