ISM positions itself as a comprehensive digital filter application offering curated presets developed by professional photographers worldwide. The iOS application provides users with one-click access to diverse visual styles ranging from soft dreamy aesthetics to urban gritty looks, attempting to bridge the gap between amateur photography and professional-grade output through algorithmic processing. The core functionality revolves around an extensive library of 300+ preset filters organized by stylistic categories and photographic genres. Each filter applies complex adjustments to exposure, color grading, grain structure, and tonal curves simultaneously. The application processes both photos and videos, maintaining consistent aesthetic treatment across media types. Batch processing capabilities allow users to apply the same filter to multiple images simultaneously, while a comparison slider enables before-and-after previews for precise selection. User interface design employs a minimalist approach with large filter preview thumbnails and intuitive categorization. The editing workflow requires three taps: media selection, filter browsing, and export. Real-world usage patterns show most users applying 3-5 filters sequentially before settling on a final look, particularly when working with portrait photography or urban landscapes where tonal consistency matters. Export options include resolution preservation and metadata retention, though advanced editing parameters remain limited to preset adjustments. User feedback reveals notable polarization between aesthetic appreciation and technical reliability. Multiple reviews from June-July 2025 (Alexander the grapes, ychcgjirdc) praise the filter quality while reporting persistent crashing issues that render the application unusable. Keiraromero's July 19 review highlights successful nostalgic photo enhancement using free features, while Cloutclout1's July 16 assessment questions the value proposition compared to subscription costs and advertised capabilities regarding authentic film grain replication. The application demonstrates strength in filter diversity and instant aesthetic transformation, particularly for users seeking consistent stylistic treatments across social media content. Limitations emerge in technical stability, with recurring crash reports undermining reliability, and filter authenticity that some users find falls short of true analog film simulation. Ideal use cases involve quick social media content creation rather than professional photography workflows, with the free version providing sufficient functionality for most casual users.