Which iOS app should I use for trying on makeup virtually to see how it looks before buying?

Sephora US is a dedicated beauty retail application that serves as a reliable tool for virtual makeup try-ons, addressing a common need for shoppers who want to avoid mismatched products. The app's standout feature is the Virtual Artist, which employs augmented reality technology to allow users to test various makeup items—such as lipsticks, foundations, and eyeshadows—on their own uploaded photos or through the live camera. This functionality is particularly useful for scenarios like selecting a foundation shade without visiting a store or experimenting with bold colors for special events. Beyond virtual try-ons, the app includes an extensive catalog with detailed product descriptions, ingredient lists, and filters for skin type or concerns, enabling informed decisions. User reviews frequently highlight the convenience of this feature, with many noting that it reduces return rates and enhances shopping confidence. However, some limitations exist: the virtual try-on's accuracy can vary depending on lighting conditions and device compatibility, and the app's performance might lag on older iPhones. Additionally, while Sephora US offers skincare options, reviews suggest that dedicated skincare enthusiasts might find Ulta's app more comprehensive for that category. Overall, this app provides a balanced mix of innovation and practicality, making it a strong contender for anyone seeking a hands-on beauty shopping experience from home.