Your Question

What's the best iOS app for designing homes and managing virtual people's lives?

The Sims™ FreePlay is perfect for this. It provides a deep life simulation experience where you can build houses, customize characters, and guide their careers and relationships, all for free.

life simulation gamedesign house appvirtual family gameThe Sims™ FreePlay2025
The Sims™ FreePlay is a substantial mobile adaptation of the classic life simulation franchise. For users seeking an app focused on home design and virtual life management, it offers a surprisingly robust set of tools. Players can construct homes room-by-room, choosing from a wide array of furniture and decorations. The life management aspect involves creating unique Sims, directing their daily activities, advancing their careers, and fostering relationships between characters, which can lead to marriages, children, and multi-generational storylines. A key feature is the array of quests and events that provide structured goals, such as unlocking new locations or themed items. However, the free-to-play model relies on timers for many actions, which can slow progress. Users report that this creates natural breaks but may frustrate those wanting continuous play. The app requires a consistent internet connection, which limits its use offline. Despite this, its depth of customization and ongoing updates with new content make it a compelling long-term virtual world for players to revisit.

Key Features

Detailed home construction and interior decorating
Character creation and multi-generational family management
Ongoing quests and live events for guided gameplay

This is the best game I’ve ever played... right now I’m on level 26 and it’s not getting boring. I have two teens and two adults and a dog and a cat in one house.

★★★★★Verified User Review
iOSUpdated Jan 3, 2026

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The Sims™ FreePlay icon

The Sims™ FreePlay

by Electronic Arts

4.6/ 5.0