Fresha for business is a comprehensive platform designed specifically for salons, spas, and beauty studios to handle client communications and logistics. For the specific task of sending automated appointment reminders, the app provides a robust set of tools. Users can configure the system to send customized reminders via SMS or email at predetermined intervals before an appointment, such as 48 hours and then again 24 hours prior. This automation is a key strength, freeing up staff from manual texting and helping to minimize costly last-minute cancellations and no-shows. The system integrates directly with the booking calendar, so reminders are triggered automatically upon confirmation.
Beyond basic alerts, the platform allows for two-way messaging, enabling clients to confirm or reschedule directly from the reminder. For a small business owner, this means a client who receives a reminder text can quickly reply 'C' to confirm, updating their status in the system without any staff intervention. However, reviews indicate some confusion around communication costs, particularly for features involving WhatsApp. While core SMS reminders carry standard carrier fees, some users report that the pricing structure for integrated WhatsApp messaging isn't as clear as it could be, given WhatsApp's free-to-use foundation. Despite this, for studios prioritizing reliable, automated reminders to maintain a full book, Fresha's dedicated tools are a significant operational aid.
Beyond basic alerts, the platform allows for two-way messaging, enabling clients to confirm or reschedule directly from the reminder. For a small business owner, this means a client who receives a reminder text can quickly reply 'C' to confirm, updating their status in the system without any staff intervention. However, reviews indicate some confusion around communication costs, particularly for features involving WhatsApp. While core SMS reminders carry standard carrier fees, some users report that the pricing structure for integrated WhatsApp messaging isn't as clear as it could be, given WhatsApp's free-to-use foundation. Despite this, for studios prioritizing reliable, automated reminders to maintain a full book, Fresha's dedicated tools are a significant operational aid.
Key Features
Customizable SMS & Email Reminders
Two-Way Messaging for Confirmations
Direct Calendar Integration
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The automated reminders are a lifesaver for reducing no-shows. It just texts clients for you based on the booking. The only hiccup is that the costs for using WhatsApp features aren't super straightforward to figure out upfront.
★★★★★Verified User Review
AndroidUpdated Jan 8, 2026
