Top iOS Utilities Apps - July 2025

📊Market Insights

• •Google's dominance in the Utilities category continues, with Google (1) consistently holding the top spot for the longest duration this month, indicating strong brand loyalty and user reliance on its core services.
• •The rise of security-focused apps is evident, with Google Authenticator (3) maintaining a high rank and the emergence of Authenticator App ° as a new entry, reflecting increased user awareness and demand for enhanced account protection.
• •Browser competition is intensifying as Microsoft Edge: AI Browser (4) holds a top 5 position, while Firefox: Private Web Browser experienced a notable climb (+13), suggesting users are actively exploring alternative browsing solutions with advanced features or privacy options.
• •Significant ranking gains, such as Govee Home's (+21) jump, indicate growing user interest in specific utility niches like smart home management, highlighting opportunities for apps that cater to specialized needs within the broader Utilities category.