•FOX Sports: Watch Live Games (#1) jumped 7 spots this week, probably because users are flocking to watch live NFL and MLB playoff coverage during peak season.
•Underdog Sports (#3) dropped one position but dominated the charts for 5 days earlier this week, suggesting its daily fantasy sports model keeps users engaged long-term.
•Apple Sports made a massive 22-spot climb outside the top 5, likely driven by its clean interface and real-time score updates that casual fans appreciate.
•Fanatics: Shop NFL, NBA & MLB (#4) rose 6 positions as users appear to be stocking up on team merchandise ahead of the holiday shopping season.