Real-time app store rankings and insights for January 2026
iOS
Market Insights
•Underdog Sports (#1) has been dominating the Sports category, holding the top spot for 11 of the last 30 days, which suggests its fantasy and pick'em formats are resonating strongly with users looking for daily engagement.
•The NFL app's significant jump of 25 spots is a clear seasonal trend, likely driven by the playoffs and user demand for official news, highlights, and mobile ticketing as the season reaches its climax.
•New arrivals like FOX Sports: Watch Live Games and CFBPlayoff seem to be capitalizing on specific, high-interest events, indicating users frequently seek out dedicated apps for major tournaments and broadcasters' live streams.
•While the big sportsbooks like FanDuel (#3) and DraftKings (#4) remain consistent top-10 fixtures, the surge of Splash Sports | Survivor & DFS (+13) shows a growing niche for season-long survivor pool formats alongside traditional betting.