•The dominance of discount and value-focused shopping apps is evident, with Temu (Shop Like a Billionaire) (#1) consistently holding a top position and Walmart: Shopping & Savings (#5) gaining two spots, indicating users are prioritizing affordability, especially given the entry of Dollar General-Digital Coupons into the top gainers this month.
•Whatnot: Shop, Sell, Connect (#2) has shown remarkable consistency, holding the #1 position for 32 days this quarter, suggesting a strong user base and effective engagement strategies within the live shopping and collectibles market, while Amazon Shopping (#4) slipped one position, indicating increased competition.
•Several established retailers like Macy's: Online Shopping & Save (+14) and Victoria's Secret—Bras & More (+23) have experienced significant gains this month, showing a resurgence in popularity and potentially reflecting successful marketing campaigns or seasonal demand; Victoria's Secret—Bras & More is also one of the most consistent apps, suggesting a steady climb over the last 90 days.
•The entry of Old Navy: Shop for New Clothes and adidas: Shop Shoes & Clothing into the rankings highlights the continued importance of brand-specific shopping experiences and the effectiveness of these brands in attracting and retaining mobile users; the inclusion of Sprouts Farmers Market suggests an increasing user interest in specialized shopping experiences.