Top iOS Reference Apps

Market Insights

• •Bible Chat: Daily Devotional (#1) has absolutely dominated the reference charts, holding the top spot for 26 of the last 30 days, which suggests a very sticky user base for daily devotional routines.
• •The entire top five is currently saturated with religious and spiritual apps, with Google Translate (#3) being the lone exception, probably because of its utility for students and travelers during the back-to-school season.
• •A couple of identification apps, like Lens AI and Antique Identifier - Relic, are new arrivals and consistent performers, respectively, indicating a steady user interest in using phones to catalog and learn about objects in the physical world.
• •The big mover, Merlin Bird ID by Cornell Lab, jumped 10 spots this week, which often happens seasonally as bird migration patterns change and prompt more people to explore outdoors.