Top iOS Lifestyle Apps

Market Insights

• •The "Tea"-branded apps continue to dominate the Lifestyle category, with "Tea Dating Advice" (#1) holding the top spot for over a week and "TeaOnHer" (#2) climbing two spots this week, indicating a strong interest in dating advice and related content.
• •Several new entrants, including "edikted", "Alarmy: Loud Alarm Clock,Sleep", and "Swagbucks: Surveys for Money", suggest a diversifying user interest in lifestyle apps beyond just social networking and dating, now encompassing shopping, productivity and rewards.
• •The significant gains of apps like "TeaOnHer - Overheard" (gained 31 spots) and "Tea On Her!" (gained 16 spots) this week point to potentially viral marketing campaigns or significant feature updates driving user acquisition and engagement within the Lifestyle category.
• •The consistent performance of apps like "myChevrolet", "Phone Tracker - Family Locator", and "TeaOnHer - Overheard" suggests a stable user base and consistent value proposition, indicating these apps have established a strong foothold within the Lifestyle app ecosystem.