Top iOS Lifestyle Apps

Market Insights

• •Pinterest (#1) has held the top spot for most of the week, which suggests users are consistently turning to it for visual inspiration and project planning, especially as summer activity planning ramps up.
• •The significant climb of Scrambly: Rewards for Steps (+16) indicates a renewed user interest in gamified fitness, likely tied to New Year's resolution follow-through or warmer weather encouraging more outdoor activity.
• •New arrivals like myPurina – Pet Rewards & Care show lifestyle apps are successfully tapping into niche, high-engagement categories where users seek both convenience and loyalty benefits for recurring purchases.
• •While Zillow Real Estate & Rentals (#4) remains a steady performer, the rise of Ring - Always Home (#5) alongside smart home apps like eero and Tapo points to a broader trend of users actively managing their living spaces digitally.