Top iOS Lifestyle Apps

Market Insights

• •Pinterest (#1) has reclaimed the top spot after a steady climb, which likely reflects its continued relevance for seasonal planning and DIY projects as users prepare for summer activities.
• •The significant rise of Scrambly: Rewards for Steps (+16) suggests a growing user interest in gamified fitness, possibly driven by New Year's resolution follow-through or warmer weather encouraging more outdoor activity.
• •GoWish - Your Digital Wishlist dominating for 37 days straight points to a sustained trend in organized, social gifting, especially with wedding season and graduation periods prompting list creation.
• •New arrivals like myPurina – Pet Rewards & Care and The Knot Wedding Planner entering the rankings indicate lifestyle apps are successfully targeting very specific, high-engagement life events.