Top iOS Lifestyle Apps

Market Insights

• •Pinterest (#1) has reclaimed the top spot, which looks like a return to form for the visual discovery platform after spending much of the year just outside the number one position, likely driven by seasonal planning and holiday inspiration searches.
• •The dominance of Tea Dating Advice, which held the #1 rank for 76 days, seems to be a major storyline, indicating a sustained user appetite for niche, relationship-focused guidance apps within the broader lifestyle category.
• •Scrambly: Rewards for Steps made a huge leap (+16), a move probably fueled by New Year's resolution energy turning everyday activity into a gamified experience, with users reportedly engaging for the tangible incentives.
• •The consistent presence of apps like 'Tea App for Women & Men: TEA B' and 'PNM Companion' as performers, rather than chart-toppers, suggests a stable, dedicated user base for very specific community and organizational tools.