Top iOS Health & Fitness Apps

Market Insights

• •The period tracking sub-category is highly competitive, with Flo Cycle & Period Tracker (#1) gaining two positions to reach the top spot, while Stardust: Period & Pregnancy Tracker experiencing a significant climb (+17) over the last 90 days, indicating increased user interest in period and fertility tracking apps.
• •Planet Fitness (#2) has shown strong staying power, holding the #1 position for 36 days within the last 90 days, suggesting a high level of brand loyalty and consistent user engagement within the fitness center app category despite recently dropping one position.
• •The emergence of new apps like Stronger - Gym Workout Planner, SuppCo: Supplement Scanner, and BitePal: AI Calorie Tracker suggests a growing demand for specialized health and fitness tools, reflecting a trend towards more personalized and data-driven approaches to health management.
• •Lumenate: Explore & Relax experienced the biggest gain (+23) in the last 90 days, indicating a rising interest in mental wellness and relaxation apps within the broader health and fitness category, demonstrating that users are actively seeking apps that support mindfulness and stress reduction.