Real-time app store rankings and insights for October 2025
iOS
Market Insights
•Period and cycle tracking apps are gaining momentum; Flo Cycle & Period Tracker (#1) climbed two spots to reach the top position this month, while Lively ~ Period Tracker, Cycle (+11) saw a significant rise, gaining eleven spots.
•The market is seeing new entrants focused on specialized health tracking; SuppCo: Supplement Scanner (new entry) and BitePal: AI Calorie Tracker (new entry) indicate a growing interest in niche areas of health and fitness.
•Planet Fitness (#2), despite a slight dip in rank, held the #1 position for 11 days this month, demonstrating strong brand recognition and user loyalty within the fitness app landscape. Strava: Run, Bike, Walk (#3) is holding strong, gaining one position.
•Lumenate: Explore & Relax (+23) experienced the most significant growth, jumping twenty-three spots this month, suggesting a rising demand for mental wellness and relaxation apps within the broader health and fitness category.