Top iOS Simulation Games Apps - July 2025

📊Market Insights

• •The simulation games market demonstrates high volatility, with Love Island: The Game (1) overtaking Umamusume: Pretty Derby (2) for the top spot this month, indicating a shift in user preference towards interactive narrative experiences. This change suggests users are actively seeking new and engaging content within the simulation genre.
• •Hypercasual and ASMR-focused games are gaining traction, as evidenced by Skincare Time: Makeover ASMR's significant climb of 7 positions this month. This trend highlights a growing demand for relaxing and easily accessible simulation experiences, suggesting developers should consider incorporating ASMR or simple gameplay mechanics to attract a broader audience.
• •The consistent presence of games like Flop House, Car Parking Multiplayer, and Drive Zone: Car Simulator Game in the rankings shows that established simulation titles with strong core gameplay loops and dedicated player bases can maintain their positions despite the influx of new games. Drive Zone: Car Simulator Game's (new entry) consistency suggests high initial appeal and retention.
• •War-themed simulation games are experiencing a resurgence, with War Drone: 3D Shooting Games seeing the biggest gain of 14 positions this month and Supremacy: World War 3 also climbing 7 spots. This indicates a renewed interest in strategic and combat-oriented simulation experiences among users, potentially driven by external factors or successful marketing campaigns.