Top iOS Finance Apps

📊Market Insights

• •The dominance of established players like PayPal - Pay, Send, Save (#1), Cash App: Mobile Banking (#2), and Venmo (#3) indicates strong brand loyalty and user trust in the mobile payment sector, with PayPal holding the top spot for almost the entire week.
• •Increased interest in cryptocurrency and alternative investments is evident with Crypto.com: Buy Bitcoin & CRO (#6) gaining 17 spots and Kraken: Buy Stocks & Crypto (#13) gaining 9 spots this week, suggesting users are actively seeking platforms for crypto trading and investment.
• •The emergence of new entrants like Possible: Fast Cash & Credit (unranked) and Kalshi: Trade the Future (unranked), alongside the consistent presence of Kikoff – Build Credit Quickly (#26) which gained 7 spots, signals growing demand for accessible credit-building and alternative financial solutions.
• •While Copper: Rewards for Fun (#30), Splitwise (#17), and Kraken: Buy Stocks & Crypto (#13) demonstrate consistent user engagement, the significant gains made by crypto platforms this week highlight a potential shift in user priorities towards investment and decentralized finance.