Top iOS Finance Apps

Market Insights

• •PayPal - Pay, Send, Save (#2) has been a dominant force, holding the top spot for 44 of the last 90 days, which suggests users consistently rely on it for its established network and multi-purpose functionality.
• •The significant climb of TurboTax: File Your Tax Return (+13) into the rankings this period is likely tied to the tax filing season, as users seek out trusted software to handle annual returns.
• •A cluster of cash advance apps like Payday Cash Advance: HellaCash remains a consistent presence, indicating a steady, niche demand for short-term liquidity solutions among a segment of mobile users.
• •New arrivals like Bolster: Get Your Credit Right show the finance category continues to attract fresh attempts to tackle credit building, though their long-term staying power against established names like Intuit Credit Karma (#5) remains to be seen.