Top iOS Finance Apps - July 2025

📊Market Insights

• •The dominance of established players like PayPal (Pay, Send, Save) (#1), Cash App (#2), and Venmo (#3) in the top 3 indicates strong brand loyalty and user trust in peer-to-peer payment platforms, making it difficult for new entrants to immediately disrupt the market.
• •The significant gains made by cryptocurrency platforms like Crypto.com (Buy Bitcoin & CRO) (gained 19 spots), Kraken (Buy Stocks & Crypto) (gained 10 spots), and Coinbase (Buy BTC, ETH, SOL) (gained 9 spots) this month suggest a renewed interest in cryptocurrency trading among mobile users, driven potentially by market fluctuations or increased awareness.
• •The emergence of new apps like Possible: Fast Cash & Credit (new entry) and Kalshi: Trade the Future (new entry) signals a growing demand for niche financial services, such as short-term loans and prediction markets, indicating diversification in user needs and a willingness to explore alternative financial solutions.
• •PayPal (Pay, Send, Save) (#1) has maintained the top position for the longest duration this month (6 days), reinforcing its position as a leader in the finance app market, and showcasing its ability to retain users amidst increasing competition.