Top iOS Entertainment Apps

Market Insights

• •VIZIO | WatchFree+ (#1) jumped 14 spots in the last 90 days, likely because users are drawn to its free ad-supported content model during a period when many streaming services are raising prices
• •TikTok - Videos, Shop & LIVE (#5) dominated the top spot for 44 days despite dropping 4 positions recently, showing how its blend of short-form video and shopping features maintains strong user engagement
• •Sling: Live TV, Sports & News made one of the biggest climbs with a 19-spot jump, probably because cord-cutters are looking for affordable live TV options as sports seasons ramp up
• •The NBC App – Stream TV Shows is a notable new arrival that seems to be gaining traction right as fall TV premieres begin, suggesting users want direct access to network content alongside their streaming subscriptions