Real-time app store rankings and insights for November 2025
iOS
Market Insights
•Duolingo - Language Lessons (#1) has dominated the education charts for 15 of the last 30 days, which suggests users consistently return to its gamified language approach despite newer competitors emerging.
•Toca Boca World (#2) jumped 3 spots this week, likely benefiting from back-to-school season when parents seek engaging educational apps for younger children during structured learning time.
•The significant climb of BetterSpeak: AI Language Tutor (+26 spots) and Airlearn - Language Learning (+18) indicates growing user interest in conversational practice tools, though reviews mention occasional pronunciation recognition issues.
•Splash Jr: Toddler Games 2-4 (#5) maintains strong positioning as a consistent performer, with parents reportedly valuing its ad-free environment for preschool skill development despite its limited content updates.