Real-time app store rankings and insights for October 2025
Android
Market Insights
•Customization of home screens remains a dominant trend, evidenced by Easy Homescreen (#1) holding the top spot for the entire month, indicating strong user demand for simple and effective launchers.
•The rise of AI-driven personalization is notable, with Character.Me: AI Roleplay Chat (new entry) consistently performing well since its launch, and XPhoto: AI Video Generator (new entry) also gaining traction, suggesting users are increasingly interested in AI-powered customization options.
•Visual aesthetics are still highly valued, as seen by the significant gains of Horizon Wallpaper: Day & Night (+24) and Magic Fluid: Live 4D wallpaper (+18) this month, reflecting a continued user preference for visually appealing and dynamic wallpapers.
•The steady performance of Zedge™ Wallpapers & Ringtones (#3) highlights the enduring popularity of comprehensive personalization apps that offer a variety of customization options, from wallpapers to ringtones, catering to a broad range of user preferences.