Real-time app store rankings and insights for August 2025
Android
💡Market Insights
•Easy Homescreen (#1) continues to dominate the Personalization category, holding the top spot for the entire last 30 days, indicating strong user loyalty or a lack of compelling alternatives.
•Several apps experienced significant ranking gains this month, suggesting increased user interest in customization: Mico - Widget & Live Wallpaper (#10) climbed nine positions, while Pink Cute Hippo Theme (#12) gained seven spots, indicating a rising demand for widget and theme-based personalization.
•The entry of Theme, Widget & Icon changer (#16), Wicked & Silly smile Wallpaper (#18), and ArtFonts: Stylish Text (#19) into the top 20 signals an expanding market and evolving user preferences for diverse personalization options like icon customization, unique wallpapers, and stylish text fonts.
•Zedge™ Wallpapers & Ringtones (#3) experienced a slight decline this month, dropping one position, which might reflect increased competition from newer entrants or shifting user preferences towards more specialized personalization apps.