Real-time app store rankings and insights for October 2025
Android
Market Insights
•Location tracking and safety features remain highly sought after, as evidenced by Findmykids: Kids GPS Tracker (+2) (#1) climbing to the top spot this month, suggesting parents prioritize real-time monitoring.
•The market shows increasing fragmentation with new entrants like Lil Planner: Visual Schedule (new entry) and Baby Tracker App | Glow (new entry) joining established players, indicating diverse user needs beyond core tracking and photo sharing. This suggests users are seeking more niche parenting solutions.
•Apps focused on child development and learning are gaining traction, with Little Stories: Bedtime Books (+12) experiencing significant growth this month, jumping into the top 20. This signals a growing interest in educational and engagement-focused parenting tools.
•While Pregnancy App & Baby Tracker (-2) (#3) held the #1 position for 12 days this month, its subsequent drop suggests increased competition or shifting user preferences, highlighting the dynamic nature of the parenting app market and the importance of continuous feature updates.