Real-time app store rankings and insights for August 2025
Android
💡Market Insights
•Hypercasual and simulation elements are increasingly popular; "Dog Life Simulator" (+29) and "Car Wash: Auto Repair Garage" (+23) experienced the biggest gains this month, indicating a shift in user preference towards simpler, less demanding RPG experiences.
•"I Am Security" (#2) held the #1 position for 15 days this month, demonstrating strong initial appeal, but its recent drop from #1 suggests that users are actively exploring alternative RPG options, creating opportunities for competitors.
•The entry of "Masha and the Bear: My Friends" (new entry) and "Tut world:Home Town builder" (new entry) indicates a growing market for RPGs targeted at younger audiences, potentially fragmenting the user base and requiring developers to cater to niche segments.
•The consistent performance of "Pokémon Masters EX" (consistent), "Grand Mobile:RP Life Simulator" (consistent), and "Masha and the Bear: My Friends" (consistent) suggests a loyal user base and effective retention strategies, providing a benchmark for other developers in the RPG category.