Real-time app store rankings and insights for January 2026
Android
Market Insights
•Toca Boca World (#1) has been the undisputed leader for nearly a month, which suggests its open-ended play model continues to resonate strongly with both kids and parents looking for creative digital sandboxes.
•The LEGO and Toca franchises seem to be in a tight race for the top spots, with LEGO® DUPLO® Peppa Pig (#2) climbing three positions this period, likely benefiting from its blend of familiar physical toy branding and simple digital building.
•A noticeable trend this month is the surge in coloring and dress-up apps, with Disney Coloring World (#5) rocketing up six places and newcomers like 'Coloring & Learn' arriving, pointing to sustained demand for straightforward, creative activities for younger children.
•While established brands dominate, Keiki Learning games for Kids made one of the biggest leaps, gaining 17 ranks, indicating there's still room for educational apps that focus on core skills to break through if they hit the right note with parents.