Real-time app store rankings and insights for October 2025
Android
Market Insights
•The coloring game sub-genre is dominating the Android Board Games category, with Color Oasis - Color by Number (+24) and Happy Color®: Color by Number (+1) in the top 5, and significant gains from Color Up - Color By Number (+30) and Pop Color - Paint by number (+21) this month, indicating a shift in user preference towards casual, creative activities.
•MONOPOLY GO! (-1) is experiencing a slight decline, moving from #4 to #5, suggesting increased competition from the surging coloring apps, while Sorry! World - Board game (#1) maintains its position at the top, indicating a stable user base for classic board game experiences.
•The emergence of new coloring apps like Anima Color - Paint by Number, Tap Color Pro: Color By Number, and Color Master - Color by Number, along with the consistent performance of Tap Color Pro: Color By Number, Zen Color - Paint by Number, and Dream Home Coloring book, demonstrates intense competition and rapid innovation within the coloring game segment, providing users with a wide variety of options.
•Vita Mahjong's extended run at #1 for 23 days, though not currently in the top 5, highlights the potential for niche board games to capture significant user attention and loyalty, suggesting that developers should consider focusing on unique gameplay mechanics and targeted marketing to achieve similar success.