•SMS messaging apps are experiencing a resurgence: Messages: SMS Text Messenger (+10) and Messages - SMS + MMS Messenger (new entry) have gained traction, suggesting users are seeking alternatives or supplemental options to mainstream messaging platforms like WhatsApp Messenger (#1) and Messenger (#2).
•Getcontact (+7) is showing strong momentum in the communication category, indicating growing user interest in caller ID and spam blocking features, possibly driven by concerns about unwanted calls and messages; its consistent performance over the last 90 days suggests sustained user value.
•While WhatsApp Messenger (#1) maintains its dominance, the rise of Telegram (#3) and the consistency of Discord (#5) highlight the diverse needs of communication app users; Telegram's focus on privacy and Discord's community-centric approach cater to specific segments, challenging WhatsApp's all-encompassing strategy.
•imo video calls and chat HD (+9) experienced a significant climb, reflecting a potential shift towards video-centric communication or successful marketing efforts that improved its visibility and user acquisition this month.