•SMS/MMS messaging apps are making a resurgence, with Messages: SMS Text Messenger (+10) and Messages - SMS + MMS Messenger entering the rankings, indicating a potential shift in user preferences towards native messaging solutions or dissatisfaction with existing OTT platforms.
•Getcontact (+7) has seen significant gains, suggesting users are increasingly interested in caller identification and spam blocking features, reflecting growing concerns about unwanted communications and the need for enhanced communication security.
•While WhatsApp Messenger (#1) maintains dominance, holding the top spot for the longest duration, the rise of Telegram (#3) and Discord (#5) highlights the ongoing competition in the messaging space, with users diversifying across platforms based on specific features like privacy (Telegram) and community focus (Discord).
•The consistent performance of GettingOut Visits, Visible mobile, and Getcontact suggests a stable demand for specialized communication services, such as communication tools for incarcerated individuals (GettingOut Visits) and mobile service management (Visible mobile), indicating niche markets within the broader communication app landscape.