•Religious and spiritual content continues to dominate the Books & Reference category, with KJV Bible: Audio+Verse (#1) and Bible For Women-Holy Bible App (#2) holding top positions, indicating a strong and consistent user demand for Bible apps.
•Audio entertainment remains a key segment, as demonstrated by Audible: Audio Entertainment (#3) holding the #1 position for 42 days this year, despite a slight recent dip, and Libby, the Library App (#5) consistently ranking in the top 5, showcasing the enduring popularity of audiobooks and library resources.
•Apps focused on personal growth and family history are gaining traction; JW Library (+8) and Ancestry: Family History & DNA (+7) were among the biggest gainers, reflecting an increasing user interest in exploring faith and ancestry.
•The emergence of new entries like AlphaNovel — Books & Stories and Pray Daily - KJV Bible & Verse suggests a dynamic market where users are actively seeking diverse content, from serialized fiction to daily spiritual guidance, potentially impacting the discoverability of established apps.