•Sephora: Buy Makeup & Skincare (#1) has dominated the top spot for four of the last seven days, which suggests users are heavily favoring established retail platforms for both discovery and immediate purchasing over pure inspiration apps.
•The significant jumps by utility apps like Mirror - Fullscreen Mirror App (up 12 spots) and Barber Chop (up 10 spots) indicate a practical trend; users seem to be seeking tools for real-time application checks and specific service bookings, not just product browsing.
•New arrival Mary Kay® Skin Analyzer entered the rankings, likely capitalizing on the continued user interest in at-home diagnostic features, though its staying power against the retail giants remains to be seen.
•While Scentbird Monthly Perfume Box (#4) holds strong, the lack of other subscription box apps in the top five besides IPSY (#5) might point to a market saturation where only the most personalized or niche services retain consistent user attention.