•Sephora: Buy Makeup & Skincare (#1) has dominated the top spot for 34 of the last 90 days, which looks like a reflection of consistent user demand for integrated shopping and product discovery from a major retailer.
•The significant jumps for utility apps like Mirror - Fullscreen Mirror App and Smarty Men Jacket Photo Editor, both up 12 spots, probably indicate a seasonal or social media-driven spike in users wanting quick, specialized editing or try-on tools.
•Booksy for Customers (#3) maintains a strong position as a consistent performer, suggesting appointment booking for beauty services remains a steady, high-utility need that keeps users returning to the app regularly.
•New arrivals like the Mary Kay® Skin Analyzer and Switch Natural entering the rankings seem to point toward growing user interest in personalized, diagnostic, or clean beauty solutions, though their long-term staying power remains to be seen.