Top Android Beauty Apps

Market Insights

• •The beauty app market is dominated by established retail giants like Ulta Beauty: Makeup & Skincare (#1), which held the top spot for 46 days, and Sephora: Buy Makeup & Skincare (#3), indicating strong brand loyalty and preference for integrated shopping experiences. SALLY BEAUTY (#5) also maintains a top position, suggesting that users value established brands with physical store presences.
• •Apps focused on beauty enhancement and utility are experiencing significant growth; for example, Beauty Camera: Sweet Camera (+16) and Phone Mirror app - True Mirror (+15) are the biggest gainers this month, suggesting a rising user interest in virtual makeup, skin analysis, and augmented reality features.
• •New entrants like AGE-R medicube Digital clinic and Beauty Makeup Editor & Camera suggest a growing trend towards personalized beauty solutions and DIY experiences, catering to users seeking tailored skincare advice and virtual makeup application.
• •The consistency of apps like Golazo, Analog Film Dazz 1998 -CPM35, and Face scan - How old do I look suggests a stable demand for niche features such as retro aesthetic filters and age estimation tools, indicating a segment of users interested in novelty and creative expression within the beauty app space.