•Ulta Beauty: Makeup & Skincare (#2) has been a dominant force, holding the number one spot for 70 days in the last year, which suggests its combination of shopping, loyalty rewards, and tutorials continues to drive consistent user engagement.
•The significant climb of Mirror - Fullscreen Mirror App (+12) into the rankings looks like a response to a practical need, with users probably turning to a simple, dedicated app for makeup application and outfit checks instead of their default camera.
•Scentbird Monthly Perfume Box (#4) maintaining a top-five position indicates a steady audience for subscription-based discovery, though some user reviews mention occasional delays in shipping affecting the experience.
•The presence of apps like Face scan - How old do I look as a consistent performer, alongside newer arrivals like Mary Kay® Skin Analyzer, points to a sustained user interest in playful or diagnostic self-assessment tools within the beauty category.