Top Android Beauty Apps - July 2025

📊Market Insights

• •The beauty app market is experiencing dynamic shifts, with Booksy for Customers (#1) and Booksy Biz: For Businesses (#5) demonstrating strong growth, indicating an increasing demand for appointment booking and business management tools within the beauty sector. Booksy for Customers (#1) gained two positions, while Booksy Biz: For Businesses (#5) jumped four spots this month, reflecting a growing synergy between customer convenience and business efficiency.
• •AI-powered beauty and editing apps are gaining traction, as evidenced by the significant rise of Tattoo Maker: Design & Art (+10) and Beauty Camera -AI Photo Editor (+9), which have shown the biggest gains this month. Beauty Camera -AI Photo Editor also maintained consistent performance, suggesting users are increasingly seeking advanced photo editing capabilities.
• •While established players like Ulta Beauty: Makeup & Skincare (#2) and Sephora: Buy Makeup & Skincare (#3) remain prominent, the entry of new apps like BeautifyX - AI Makeover Studio and AGE-R medicube Digital clinic suggests a growing interest in AI-driven personalization and digital beauty solutions. Sephora: Buy Makeup & Skincare (#3) held the #1 position for 4 days this month, but dropped two positions overall, signaling increased competition.
• •Scentbird Monthly Perfume Box (#4) moved up one position, indicating a sustained interest in subscription-based beauty services. This shows a potential market for curated beauty experiences delivered directly to consumers.