Real-time app store rankings and insights for October 2025
Android
Market Insights
โขUlta Beauty: Makeup & Skincare (#1) continues to dominate the beauty app market, holding the top spot for 20 of the last 30 days, indicating strong brand loyalty and effective user engagement strategies.
โขSeveral camera and mirror apps, such as Beauty Camera: Sweet Camera (#NA), Phone Mirror app - True Mirror (#NA), and DSLR HD Camera : 4K HD Camera (#NA), have experienced significant gains this month, suggesting a rising user interest in virtual beauty tools and enhanced self-image applications.
โขSephora: Buy Makeup & Skincare (#3) and Scentbird Monthly Perfume Box (#4), along with SALLY BEAUTY (#5), are competing closely in the top 5, indicating a strong market for established beauty retailers and subscription services, with both Sephora and Scentbird each gaining one position this month.
โขThe emergence of new entries like AGE-R medicube Digital clinic (#NA) and Beauty Makeup Editor & Camera (#NA) signals a growing demand for specialized beauty solutions, particularly in digital skincare and virtual makeup, potentially disrupting established players in the long term.