Jurassic World Play is a companion app designed to extend the play experience of Mattel's Jurassic World action figures and vehicles. Its central function is using augmented reality (AR) to bring physical toys into a digital space. When users scan a compatible toy with their iOS device's camera, the app recognizes it and renders a corresponding animated dinosaur on screen, placed within the user's room or surroundings. This creates an interactive scenario where children can 'see dinosaurs in real life,' as one reviewer notes, blending imaginative play with screen time.
Beyond the initial scan, the app offers in-game activities tied to the scanned creatures, such as feeding or exploration missions. The digital models are detailed and faithful to the film franchise's designs. However, the experience hinges on the scanning functionality, which some user reviews indicate can be inconsistent. Reports mention the scanner failing to activate or recognize toys reliably, which interrupts the core gameplay loop. The app also includes a slow-paced island exploration mode that some find tedious. For families already invested in Mattel's Jurassic World toy line, the app provides a clear value-add by making the collection interactive. For others, its utility is limited without the physical products. Overall, it serves a specific niche well but is dependent on both toy ownership and stable AR performance.
Beyond the initial scan, the app offers in-game activities tied to the scanned creatures, such as feeding or exploration missions. The digital models are detailed and faithful to the film franchise's designs. However, the experience hinges on the scanning functionality, which some user reviews indicate can be inconsistent. Reports mention the scanner failing to activate or recognize toys reliably, which interrupts the core gameplay loop. The app also includes a slow-paced island exploration mode that some find tedious. For families already invested in Mattel's Jurassic World toy line, the app provides a clear value-add by making the collection interactive. For others, its utility is limited without the physical products. Overall, it serves a specific niche well but is dependent on both toy ownership and stable AR performance.
Key Features
AR Scanning for Compatible Toys
Interactive 3D Dinosaur Models
In-Game Missions & Activities
“
"I love scanning my stuff. You can see dinosaurs in real life if you have a toy. The game is good but the trip goes slow."
★★★★★Verified User Review
iOSUpdated Dec 26, 2025
