Temu operates as a mass-market e-commerce platform offering discounted products across numerous categories including fashion, home decor, handmade crafts, and beauty products. The app positions itself as a destination for bargain hunters seeking substantial savings on everyday items, with the developer claiming 'exclusive offers' and 'incredible deals daily.' The platform's business model appears to focus on high-volume, low-margin sales directly connecting consumers with manufacturers and distributors. The app's core functionality centers around a comprehensive marketplace interface featuring thousands of products organized by category, popularity, and promotional status. Key operational features include a streamlined checkout process with multiple payment options, order tracking capabilities, and a returns system that promises free returns within 90 days (though terms specify 'other conditions may apply'). The platform emphasizes convenience through saved payment methods and address information, reducing friction for repeat purchases. User experience demonstrates both strengths and limitations in practical usage. The interface employs a familiar e-commerce layout with search functionality, category browsing, and personalized recommendations. However, user feedback indicates persistent promotional pop-ups that can interrupt core shopping functions. As noted by Hazmattyler on September 4, 2025, users report frustration when 'all you wanna do is check your order status, but in order to do that you have to exit out of whatever deal they're trying to give you.' The navigation requires balancing between shopping objectives and promotional engagement. User reviews generally reflect positive experiences with product satisfaction and value perception. KathyS2146 (September 4, 2025) noted that 'of all the things I have purchased at Temu, I have only been disappointed once,' specifically praising clothing fit and product quality. Multiple reviewers including Tommy Boy, Pit Master (September 4, 2025) emphasize significant cost savings, particularly for household items and apartment furnishings. However, some users express confusion about promotional structures and occasional interface frustrations. The platform demonstrates clear strengths in product variety and aggressive pricing, making it particularly suitable for budget-conscious consumers seeking basic household items, seasonal products, or disposable goods. Limitations include potential quality variability and an interface that prioritizes promotions over utility. Ideal use cases involve purchasing non-essential items where absolute lowest price outweighs brand reliability concerns, or for shoppers comfortable with the discount e-commerce model's trade-offs.