The Target mobile application serves as a comprehensive digital companion to the physical retail experience, offering streamlined access to the retailer's full product catalog alongside exclusive digital features. With over 4.9 stars on iOS, the app positions itself as a essential tool for modern shoppers seeking convenience and value. The app's core functionality centers around three primary shopping methods: traditional in-store shopping enhanced by digital tools, Drive Up curbside pickup with free trunk loading service, and same-day delivery options. The Target Circle loyalty program integration provides personalized deals and 1% back on purchases, while the Circle 360 membership ($99/year) offers unlimited same-day delivery for orders over $35. The app maintains real-time inventory tracking, allows for easy product comparisons, and facilitates simple returns through digital receipts. User experience demonstrates thoughtful design with intuitive navigation and clean visual organization. The interface efficiently categorizes products across departments while maintaining quick access to key features like barcode scanning for price checks and deal browsing. Real-world usage patterns show particular strength in grocery shopping scenarios, where users frequently combine Drive Up orders with in-store deal hunting through the app's location-based features. User feedback consistently highlights the app's reliability and convenience, with multiple reviews specifically praising the Drive Up service. LarocheLv (September 3, 2025) noted the app's easy navigation and value proposition, while So£i veg@ (same date) emphasized the convenience of grocery delivery to their vehicle. Some limitations emerge in shipping restrictions, as noted by Rex Gettum (September 4, 2025) regarding minimum order requirements for certain delivery options. The application demonstrates particular strength in bridging online and offline shopping experiences, though its value proposition depends heavily on geographic proximity to Target locations. While the core app functionality remains free, optimal usage requires either physical store access for pickup services or subscription investment for premium delivery benefits. The app serves most effectively as a daily shopping companion rather than occasional purchase platform.