NBC News Digital's Start TODAY app enters the health space with a methodical approach to meal and fitness planning. Unlike more open-ended fitness platforms, this application emphasizes structured daily programming developed by TODAY show contributors. The app positions itself as a guided entry point for individuals overwhelmed by nutrition and exercise complexity, offering pre-built solutions rather than fully customizable regimens. Core functionality centers around weekly meal plans with accompanying grocery lists and timed workout videos. The meal planning system generates shopping lists automatically based on selected recipes, addressing a common pain point for home cooks. Workout components feature follow-along videos ranging from 10 to 30 minutes, requiring minimal equipment. Integration between nutrition and exercise components remains limited however, with no calorie tracking or macro nutrient alignment between meal plans and workout goals. In practical use, the app performs reliably for scheduled daily check-ins but reveals limitations in flexibility. Users following the program precisely appreciate the clear direction, while those needing schedule adjustments find the rigid daily structure challenging. The interface presents content in a clean, chronological format similar to a digital magazine layout, though navigation between different weeks requires multiple taps. Offline functionality exists for downloaded workouts, but meal planning features require constant connectivity. Early user feedback highlights appreciation for the credible source material and production quality. Reviews indicate the grocery list automation saves significant time during weekly shopping trips. Some users report frustration with limited dietary customization options, particularly for vegetarian or gluten-free needs. The workout variety receives positive marks for accessibility, though advanced fitness enthusiasts note the intensity remains consistently moderate. The Start TODAY app succeeds as an introductory health companion with reputable content curation. Its structured approach benefits users seeking clear direction rather than extensive personalization. While the platform lacks advanced tracking features found in comprehensive fitness apps, it delivers well-produced, consistent programming for establishing baseline health habits. The app's value proposition centers on reducing decision fatigue through credible, pre-planned routines.