Start TODAY Meal Plan, Fitness icon
Start TODAY App Delivers Structured Health Planning with NBC's Signature Approach

by NBC News Digital, LLC

This app combines meal planning and workout tracking in a single platform backed by NBC's TODAY show expertise. Designed to help users establish consistent health routines, it provides structured guidance for beginners and those seeking predictable scheduling. A practical tool for household meal prep and at-home exercise regimens.

Detailed Review

NBC News Digital's Start TODAY app enters the health space with a methodical approach to meal and fitness planning. Unlike more open-ended fitness platforms, this application emphasizes structured daily programming developed by TODAY show contributors. The app positions itself as a guided entry point for individuals overwhelmed by nutrition and exercise complexity, offering pre-built solutions rather than fully customizable regimens. Core functionality centers around weekly meal plans with accompanying grocery lists and timed workout videos. The meal planning system generates shopping lists automatically based on selected recipes, addressing a common pain point for home cooks. Workout components feature follow-along videos ranging from 10 to 30 minutes, requiring minimal equipment. Integration between nutrition and exercise components remains limited however, with no calorie tracking or macro nutrient alignment between meal plans and workout goals. In practical use, the app performs reliably for scheduled daily check-ins but reveals limitations in flexibility. Users following the program precisely appreciate the clear direction, while those needing schedule adjustments find the rigid daily structure challenging. The interface presents content in a clean, chronological format similar to a digital magazine layout, though navigation between different weeks requires multiple taps. Offline functionality exists for downloaded workouts, but meal planning features require constant connectivity. Early user feedback highlights appreciation for the credible source material and production quality. Reviews indicate the grocery list automation saves significant time during weekly shopping trips. Some users report frustration with limited dietary customization options, particularly for vegetarian or gluten-free needs. The workout variety receives positive marks for accessibility, though advanced fitness enthusiasts note the intensity remains consistently moderate. The Start TODAY app succeeds as an introductory health companion with reputable content curation. Its structured approach benefits users seeking clear direction rather than extensive personalization. While the platform lacks advanced tracking features found in comprehensive fitness apps, it delivers well-produced, consistent programming for establishing baseline health habits. The app's value proposition centers on reducing decision fatigue through credible, pre-planned routines.

Key Features

  • Weekly meal plans with automatic grocery list generation streamline shopping preparation and reduce food waste
  • Follow-along workout videos require minimal equipment, suitable for home exercise with clear instructor guidance
  • TODAY show contributor recipes provide tested meal options with straightforward preparation instructions
  • Daily schedule integration combines nutrition and fitness tasks in a single view for routine establishment
  • Offline workout downloading enables exercise completion without consistent internet connectivity
  • Progress tracking through completed daily check-ins provides motivation through consistency metrics

Why Users Love It

Credible NBC-backed content
Time-saving automated lists

Perfect for: Individuals seeking structured guidance from trusted sources to establish consistent health habits

Ranking History

Track Start TODAY Meal Plan, Fitness's performance in Health & Fitness over the last 30 days

Top 5
Top 10
Top 15
Below 15

Current Rank

#14

Best Rank

#14

All-time high

Average Rank

#14

30-day average

User Reviews

GetLacedNow
Feb 20, 2025

Love this APP! Love the variety and quality and how each trainer brings something special! SO FUN AND FOR EVERYBODY Love this APP! Love the variety and quality and how each trainer brings something special!

hym2493
Feb 11, 2025

I really love the meal plans and variety of challenges. As a female in her early 30’s, this app meets you where you are in your wellness journey. Also love seeing The TODAY brand weaved into the app with boosts of motivation. Highly recommend! Amazing variety I really love the meal plans and variety of challenges. As a female in her early 30’s, this app meets you where you are in your wellness journey. Also love seeing The TODAY brand weaved into the app with boosts of motivation. Highly recommend!

Ginnycanuck
Jan 6, 2025

I cancelled my subscription a day after the trial ended and my card was charged. How long do I have to wait until I get reimbursed? Thanks Trial over I cancelled my subscription a day after the trial ended and my card was charged. How long do I have to wait until I get reimbursed? Thanks

App Details

Developer

NBC News Digital, LLC

Platform

ios

Rating

3.6

Last Updated

11/21/2025