Simple: Weight Loss Coach icon
Simple: Weight Loss Coach Review - Behavioral Science Meets AI

by AM APPS

Simple offers an AI-powered weight loss coaching platform that emphasizes sustainable behavioral changes over calorie counting. The app targets users seeking long-term health improvements through expert-guided nutrition and habit formation.

Detailed Review

Simple: Weight Loss Coach represents a shift from traditional diet-tracking applications by focusing on behavioral psychology and sustainable habit formation rather than calorie restriction. Developed by AM APPS, this iOS application leverages artificial intelligence trained by dietitians and behavioral experts to provide personalized coaching without food prohibitions or meticulous macro counting. The app occupies a distinctive position in the health technology market by addressing the psychological components of weight management. The core functionality centers around Avo, an AI coach that delivers tailored guidance based on user interactions and progress tracking. Avo Vision technology provides real-time feedback on food choices through image analysis, offering immediate nutritional insights without manual logging. The system incorporates scientifically-backed recommendations for meal timing, hydration, sleep optimization, and portion control. Users receive daily actionable tasks rather than rigid diet plans, focusing on incremental behavioral adjustments that collectively contribute to sustainable weight management. User experience demonstrates thoughtful design with an intuitive, color-coded interface that simplifies navigation between coaching modules, progress analytics, and educational content. The application maintains engagement through positive reinforcement messaging and adaptive goal setting that evolves with user progress. Real-world usage patterns show particularly strong adoption during morning routine establishment and meal preparation phases, where the app provides immediate decision support for nutritional choices without disrupting daily workflows. User feedback trends consistently highlight the application's effectiveness in creating sustainable habit change, with multiple reviews referencing previous failures with restrictive diets. MSUAkers79-81 noted on July 7, 2025 that the app 'keeps me honest and provides analysis of what's going on,' while Mae205 reported 'better sleep, less bloating, and more energy' since implementation. LadyJones79 specifically praised the motivational aspects on July 7, 2025, though acknowledged ongoing challenges with habit consistency. The absence of critical reviews in the provided sample suggests generally positive reception, though this may reflect selection bias in the available data. The application demonstrates particular strength in psychological approach and user experience design, though its effectiveness ultimately depends on consistent user engagement. Limitations include potential variability in AI response quality and the inherent challenges of digital behavior modification without human accountability. Ideal use cases involve individuals seeking gradual, sustainable weight management rather than rapid results, particularly those who have struggled with traditional dieting methods' restrictive nature.

Key Features

  • AI Coach Avo provides personalized behavioral guidance trained by dietitians and health experts, replacing generic advice with tailored recommendations
  • Avo Vision technology enables instant food analysis through image recognition, delivering nutritional feedback without manual logging
  • Habit formation system focuses on incremental sustainable changes rather than restrictive dieting, promoting long-term success
  • Comprehensive progress analytics track behavioral patterns and outcomes, providing data-driven insights into weight management journey
  • Positive reinforcement messaging system maintains motivation through psychological principles proven to support habit adherence
  • Meal timing and hydration optimization features use chrononutrition principles to align eating patterns with circadian biology

Why Users Love It

Psychology-based approach
No calorie counting required

Perfect for: Individuals seeking sustainable weight management through behavioral change

Screenshots

Simple: Weight Loss Coach screenshot 1Simple: Weight Loss Coach screenshot 2Simple: Weight Loss Coach screenshot 3Simple: Weight Loss Coach screenshot 4Simple: Weight Loss Coach screenshot 5Simple: Weight Loss Coach screenshot 6

Ranking History

Track Simple: Weight Loss Coach's performance in Health & Fitness over the last 30 days

Top 5
Top 10
Top 15
Below 15

Current Rank

#46

+3 from last week

Best Rank

#28

All-time high

Average Rank

#42

30-day average

User Reviews

JC&EN
Jul 6, 2025

This app is great, very friendly and make you feel like you are talking with a real person the whole time. Great app! This app is great, very friendly and make you feel like you are talking with a real person the whole time.

LadyJones79
Jul 8, 2025

Simple has been a very helpful resource and tool! The AI coach keeps me motivated & offers extensive information and advice! I like the many facets within the app that has collectively made me feel more confident in how I approach my health journey!Although I am still working on building a daily habit of doing Wall Pilates, in this process, I’ve developed a foundational conscious awareness of what and how I’m eating and feeling. I’m Losing weight but the best part is my mindset around food and exercise is transforming! I highly recommend this app! Simply On A Roll not to have Rolls! 😅 Simple has been a very helpful resource and tool! The AI coach keeps me motivated & offers extensive information and advice! I like the many facets within the app that has collectively made me feel more confident in how I approach my health journey!Although I am still working on building a daily habit of doing Wall Pilates, in this process, I’ve developed a foundational conscious awareness of what and how I’m eating and feeling. I’m Losing weight but the best part is my mindset around food and exercise is transforming! I highly recommend this app!

Mae205
Jul 8, 2025

I have used many weight loss apps, and so far, I am enjoying this one the most. It uses science-based recommendations to set your goals & the interface is colorful and user-friendly! I have seen many health benefits since starting, such as better sleep, less bloating, scale going down, and more energy. Simple, fun, & informative I have used many weight loss apps, and so far, I am enjoying this one the most. It uses science-based recommendations to set your goals & the interface is colorful and user-friendly! I have seen many health benefits since starting, such as better sleep, less bloating, scale going down, and more energy.

MSUAkers79-81
Jul 7, 2025

Keeps me honest, and gives me a wealth of information. I can ask questions as they arise. Gives ma a track of both good progress and setbacks, and provides analysis of what’s going on. Thanks Motivational Keeps me honest, and gives me a wealth of information. I can ask questions as they arise. Gives ma a track of both good progress and setbacks, and provides analysis of what’s going on. Thanks

Whatagirl04
Jul 7, 2025

I have tried so many diet plans…everything from counting calories to eating powder no flavor food. I lost a lot of weight but when started eating “real food” again I gained it all back and more. I was so frustrated,I felt tired, having trouble breathing and my joints ached all the time. I decided to try Simple and I’ve been on for almost a month now, the numbers on the scale are going down slowly, (I’ve lost 12 pounds so far) but I feel so much healthier and lighter. It was hard at first but the more I did it the longer I was able to fast. It really is so Simple! It’s so Simple I have tried so many diet plans…everything from counting calories to eating powder no flavor food. I lost a lot of weight but when started eating “real food” again I gained it all back and more. I was so frustrated,I felt tired, having trouble breathing and my joints ached all the time. I decided to try Simple and I’ve been on for almost a month now, the numbers on the scale are going down slowly, (I’ve lost 12 pounds so far) but I feel so much healthier and lighter. It was hard at first but the more I did it the longer I was able to fast. It really is so Simple!

App Details

Developer

AM APPS

Platform

ios

Rating

4.7

Last Updated

10/7/2025