The Oral-B app by P&G operates as a connected health platform, bridging the gap between a standard electric toothbrush and a digitally-guided hygiene session. Its market position is intrinsically linked to Oral-B's hardware, such as the iO series, making the app a core component of a premium brushing ecosystem rather than a standalone utility. For owners of compatible brushes, it elevates the brushing experience from a simple clean to a monitored, instructional process. Central to its functionality is the real-time brushing tracking, which uses positional data from the brush to display a digital map of the mouth. This visual interface shows which quadrants have been brushed adequately and which areas have been missed, ensuring comprehensive coverage. The app provides immediate feedback on brushing pressure, alerting users with a visual cue if they are applying too much force, a common cause of gum recession. Furthermore, it includes a built-in timer segmented into 30-second intervals, promoting adherence to the recommended two-minute brushing duration. Additional modes cater to specific needs like gum care, sensitive teeth, or tongue cleaning, which can be selected and controlled directly from the smartphone. In daily use, the app encourages consistency through a simple, gamified achievement system and brushing history logs. The experience is largely hands-free once a session begins, with the phone propped nearby displaying the brushing map. Users report that this visual proof of a complete clean provides significant psychological satisfaction, removing the doubt of whether a session was thorough. However, the app’s utility is entirely dependent on having a compatible Oral-B brush, and some of the more advanced features, like personalized coaching tips, are locked behind an optional Oral-B Connect subscription, which can feel like a paywall for a premium product. User feedback trends overwhelmingly positive, with a dominant theme of improved brushing technique and newfound motivation. Reviews consistently highlight the value of the visual tracking, with one user noting it helped them manage cleaning around new braces. Another common sentiment is appreciation for the pressure sensor, which prevents harmful brushing habits. Several reviews mention the app fostering a long-term improvement in oral care perspective, especially for those who previously struggled with routine. The primary critique found within the broader user base, not fully reflected in these selected reviews, often relates to occasional Bluetooth connectivity drops and the aforementioned subscription model for full feature access. Overall, the Oral-B app delivers a highly effective and engaging experience for its intended audience. It successfully makes oral hygiene more accountable and educational. The main limitation is its exclusive nature; it offers no value without the substantial investment in compatible hardware. For those who own the brush, the app is not just an add-on but an effectively mandatory tool to unlock the device's full potential, and in that role, it performs exceptionally well.