Number Match - Numbers Game by Easybrain Ltd represents a digital evolution of traditional number matching puzzles, translating the pen-and-paper experience into a mobile format. The app occupies a growing niche of cognitive training games that combine entertainment with mental exercise, positioning itself as both a pastime and brain-training tool. With its 4.55-star rating, it demonstrates strong user acceptance in the puzzle game category. The core gameplay revolves around matching identical numbers or numbers that sum to specific values to clear increasingly complex boards. The mechanics remain deliberately simple: users tap number pairs while managing limited moves and strategic planning. Progressive difficulty levels introduce larger grids and more complex number combinations, requiring enhanced pattern recognition and logical thinking. The app includes daily challenges, achievement tracking, and score comparison features that encourage regular engagement and skill development. User experience centers on a clean, minimalist interface dominated by bright white backgrounds and clearly numbered tiles. The design prioritizes readability and straightforward interaction, though this approach has drawn consistent criticism regarding visual comfort. Real-world usage patterns show strong engagement during commutes, breaks, and evening relaxation periods, with many users reporting daily play sessions. The portrait orientation and one-handed operation make it suitable for quick sessions or extended play. User feedback reveals notable patterns, particularly regarding visual design and advertising. Multiple reviews from August and September 2025 consistently request dark mode functionality, with princsmom (2025-08-22) noting brightness issues and SleepyScorpi (2025-08-21) reporting eye strain even with reduced phone brightness. Advertising implementation receives criticism from RIVERGAL1 (2025-08-24), who describes increasingly lengthy ads requiring multiple closures and notes repetitive, sometimes uncomfortable ad content. Despite these concerns, users like EllaK135 (2025-08-28) praise the game's mental stimulation and appropriate challenge level. The app demonstrates strengths in cognitive engagement and accessibility but faces limitations in visual customization and advertising experience. Its simple learning curve makes it approachable for casual players, while progressive difficulty provides depth for dedicated puzzle solvers. The absence of dark mode and aggressive ad implementation represent significant drawbacks for extended play sessions. Ideal use cases include short mental exercises during downtime, number recognition practice, and low-stress puzzle solving for users seeking non-twitch-based mobile entertainment.