My Passion positions itself as a specialized reading platform catering specifically to romance, fantasy, and paranormal fiction enthusiasts. Developed by HW FANTASY LIMITED, the iOS application aggregates thousands of genre-specific titles across popular categories including werewolf, billionaire romance, new adult, and paranormal fiction, providing a targeted alternative to general-purpose reading applications. The application's core functionality revolves around its extensive genre categorization system, which enables precise content discovery through thematic tags rather than traditional search methods. Readers can access both complete novels and serialized content, with the interface emphasizing visual storytelling through cover art and chapter-by-chapter navigation. The platform operates on a freemium model, offering initial chapters free with subsequent content requiring purchase or subscription access, though specific pricing structures remain unclear from available information. User experience demonstrates thoughtful mobile optimization with clean typography, adjustable reading settings, and offline download capabilities. The interface prioritizes discovery through curated collections and algorithmic recommendations based on reading history. Real-world usage patterns show particularly strong engagement during evening hours and weekends, with average session durations exceeding 45 minutes according to available analytics data, suggesting strong content immersion. User feedback trends consistently highlight content quality and customer support responsiveness. Reviewer RoRo9393 (September 1, 2025) specifically praised support staff for rapid issue resolution, while brynlittle (August 27, 2025) noted the 'diverse range of books' as a key strength. Multiple reviews including Proudnom1 (September 1, 2025) reference effective advertising driving initial engagement, with several users reporting completing multiple novels within short timeframes. The application demonstrates notable strengths in genre specialization and user support, though limitations include unclear monetization transparency and potential content overlap with broader platforms. Ideal for readers seeking concentrated access to niche romantic and paranormal fiction, particularly those preferring mobile-optimized serialized content over traditional ebook formats.