MARLÖ represents a specialized approach to eye care management, positioning itself as a digital intermediary between patients and their eye care professionals. Developed by Alcon Vision, LLC, the application focuses primarily on streamlining the contact lens ordering process while facilitating ongoing communication with healthcare providers. The application's core functionality centers around automated prescription management and reordering capabilities. The system tracks contact lens inventory and sends proactive notifications when supplies run low, eliminating the need for manual tracking. Users can complete entire orders within the application interface, with prescriptions automatically verified against their eye doctor's records. The platform also maintains digital records of eye exams, prescriptions, and purchase history in a centralized dashboard. User experience demonstrates thoughtful design with a clean, minimalist interface optimized for quick task completion. Navigation follows intuitive patterns with prominent ordering buttons and clear status indicators. Real-world usage patterns show most users engage with the app primarily for reordering purposes, typically completing transactions in under two minutes according to observed interaction data. The interface maintains ADA compliance standards with adjustable text sizes and high-contrast visual elements. User feedback consistently highlights the convenience factor, with multiple reviews specifically praising the elimination of traditional ordering hassles. Dpeck77095 (March 2025) noted 'fantastic customer service' alongside app functionality, while MikesPodcom (January 2024) stated the app transformed a previously 'hassle'-filled process into something 'simple and easy to use.' CLSloan2024 (January 2024) specifically valued the ability to 'order from anywhere,' indicating strong mobile optimization. The application demonstrates particular strength in automating previously manual processes, though its utility remains dependent on integration with participating eye care providers. The narrow focus on contact lens management limits broader eye health functionality, but within its specialized domain, MARLÖ delivers efficient, reliable performance particularly valuable for regular contact lens wearers seeking to minimize administrative overhead.