The Macy's: Online Shopping & Save application represents the department store's comprehensive mobile commerce strategy, blending online convenience with in-store functionality. Developed by Macy's Inc, this iOS application holds a 4.85-star rating and positions itself as an omnichannel shopping companion rather than merely an e-commerce portal. Core functionality includes barcode scanning in physical stores to check prices and inventory, real-time notifications for app-exclusive offers, and integrated Star Rewards tracking. The Macy's Pay feature enables contactless payments for cardholders at participating locations. These features create a cohesive experience that bridges digital browsing and physical purchasing, particularly valuable for customers who frequently shop across both channels. The interface maintains Macy's brand aesthetic with intuitive navigation and responsive design. Real-world usage patterns show particular strength in deal discovery, with users frequently engaging with push notifications for limited-time offers. The barcode scanning functionality demonstrates practical utility for price comparison and inventory checks while shopping in physical stores, addressing common consumer pain points in retail environments. User feedback consistently highlights satisfaction with deal availability and shipping reliability. User tiptoe5 noted on September 8, 2025, that 'They get it right the first time,' while triple7mx praised the shipping experience on September 6, 2025. Multiple reviews from September 2025, including from Abjdsf and Diesel#03, specifically mention successful deal notifications and product availability alerts as standout features. The application excels in loyalty integration and cross-channel functionality but faces limitations regarding geographic availability of in-store features. Performance may vary based on location-specific inventory systems, and some users report occasional synchronization delays between online and physical store inventory. Ideal for regular Macy's shoppers who value rewards integration and those who frequently transition between online browsing and in-store purchasing.