Lose It! – Calorie Counter icon
Lose It! Calorie Counter: Comprehensive Weight Management App Review

by FitNow

Lose It! provides comprehensive calorie tracking and weight management tools with barcode scanning and macro monitoring. The app targets health-conscious users seeking data-driven dietary control through intuitive food logging and progress analytics.

Detailed Review

Lose It! by FitNow represents a sophisticated entry in the crowded calorie-tracking market, distinguishing itself through comprehensive food database integration and multi-faceted weight management tools. The application serves as a digital nutritionist, enabling users to establish weight goals, monitor caloric intake, and track macronutrient distribution with clinical precision. The core functionality centers around an extensive food database exceeding 7 million items, supplemented by barcode scanning capabilities that streamline food logging. Users can track consumption in multiple measurement units (grams, milliliters, ounces), plan intermittent fasting schedules, and monitor macro nutrient targets. The platform integrates exercise tracking, though its primary strength remains nutritional analytics rather than comprehensive fitness management. User experience demonstrates particular strength in interface design, with intuitive meal logging workflows and clear data visualization. The application maintains usability across diverse scenarios—from home cooking with digital scale integration to restaurant meals using approximate portion estimates. Real-world usage patterns show highest engagement during meal entry times, with users typically spending 5-7 minutes per meal logging session. User feedback consistently highlights transformative awareness of consumption patterns, with reviewer Inputfailed (2025-09-01) noting 'open my eyes to the massive amount of calories I was consuming.' Multiple reviewers including @Fisher.inc. (2025-09-04) praise the barcode scanning functionality, while Latina-nat (2025-09-02) reported 7-pound weight loss in three weeks after previous unsuccessful exercise-only attempts. The application excels in nutritional transparency and behavioral modification support, though limitations include premium feature paywalling and occasional database inaccuracies. Ideal for methodical weight loss seekers rather than casual trackers, Lose It! delivers strongest value when used consistently as part of structured dietary modification programs.

Key Features

  • Barcode scanner instantly identifies packaged foods and imports nutritional data, eliminating manual entry errors
  • Macronutrient tracking monitors protein, carb and fat ratios with customizable targets for specific diets
  • Intermittent fasting planner allows scheduling eating windows with visual countdowns to maintain fasting discipline
  • Multi-unit measurement system supports grams, ounces and milliliters for precise portion control with kitchen scales
  • Goal progression dashboard visualizes weight trends and calorie deficits with weekly and monthly analytics
  • Recipe importer calculates nutrition facts for homemade meals by aggregating individual ingredient data

Why Users Love It

Extensive food database
Intuitive barcode scanning

Perfect for: Health-conscious individuals seeking data-driven weight management through calorie control

Screenshots

Lose It! – Calorie Counter screenshot 1Lose It! – Calorie Counter screenshot 2Lose It! – Calorie Counter screenshot 3Lose It! – Calorie Counter screenshot 4Lose It! – Calorie Counter screenshot 5Lose It! – Calorie Counter screenshot 6

Ranking History

Track Lose It! – Calorie Counter's performance in Health & Fitness over the last 30 days

Top 5
Top 10
Top 15
Below 15

Current Rank

#24

+12 from last week

Best Rank

#24

All-time high

Average Rank

#38

30-day average

User Reviews

Lettucemuncher
Aug 27, 2025

I’ve lost 16 pounds using this app it’s very helpful! Thank You! I’ve lost 16 pounds using this app it’s very helpful!

Phoedabee
Aug 27, 2025

I have been overweight almost my whole life. Never so much that mu Health was at risk, but always about 20-40 pounds over what I’m supposed to weigh. Before I got this app and you asked me how many calories I eat in a day, I’d say maybe a thousand. WRONG, I didn’t realize just how many I was eating before I got: Lose it!, (probably about 1800-200 calories a day) which is WAY too much for me. This app made me realize that you don’t have to just eat lettuce and water to lose weight, you just have to portion your foods more. I’m now eating about 1300 calories a day, and have lost 10 pounds since July even without premium. 100% recommend this app I’ve lost ten pounds already with this app I have been overweight almost my whole life. Never so much that mu Health was at risk, but always about 20-40 pounds over what I’m supposed to weigh. Before I got this app and you asked me how many calories I eat in a day, I’d say maybe a thousand. WRONG, I didn’t realize just how many I was eating before I got: Lose it!, (probably about 1800-200 calories a day) which is WAY too much for me. This app made me realize that you don’t have to just eat lettuce and water to lose weight, you just have to portion your foods more. I’m now eating about 1300 calories a day, and have lost 10 pounds since July even without premium. 100% recommend this app

Leha98040
Aug 26, 2025

It’s a great apps to help manage calorie and it works Great, versatile and easy It’s a great apps to help manage calorie and it works

Laflower121
Aug 27, 2025

okie so I'm a teen right and since I was nine I've been chubby because of a medical condition. After 3 years I was finally cured and I didn't not like the way I felt. So I spent a year working on exercise and I still have 10 more pounds til I reach where I want to be. So I decided to get this app to help, and help it did! It's really easy to use, and you don't need premium to still have a great experience. I LOVE IT okie so I'm a teen right and since I was nine I've been chubby because of a medical condition. After 3 years I was finally cured and I didn't not like the way I felt. So I spent a year working on exercise and I still have 10 more pounds til I reach where I want to be. So I decided to get this app to help, and help it did! It's really easy to use, and you don't need premium to still have a great experience.

Colistian
Aug 29, 2025

Been using this app off and on (on for the last 3.5 yrs) since 2014 and have always found it to have very user friendly interface, great database I’ve seen grow and communicates great with my Garmin Connect. I’m a fan. Longtime Satisfied User Been using this app off and on (on for the last 3.5 yrs) since 2014 and have always found it to have very user friendly interface, great database I’ve seen grow and communicates great with my Garmin Connect. I’m a fan.

App Details

Developer

FitNow

Platform

ios

Rating

4.8

Last Updated

10/7/2025