The IKEA mobile application represents a comprehensive digital extension of the Swedish furniture retailer's physical retail experience, positioning itself as both a shopping utility and home design inspiration platform. The app bridges online browsing with in-store purchasing through integrated features that address multiple touchpoints in the consumer journey. Core functionality includes product scanning via Shop & Go for contactless checkout, augmented reality room planning tools that overlay virtual furniture into physical spaces, and detailed product information with inventory availability across local stores. The app maintains full e-commerce capabilities including wish lists, shopping cart synchronization, and order tracking. Particularly noteworthy is the IKEA Family integration, which provides personalized offers, digital receipts, and loyalty points accumulation directly through the app interface. User experience demonstrates thoughtful design with intuitive categorization matching IKEA's physical store layout, although the interface occasionally suffers from navigation complexity during peak usage periods. Real-world usage patterns show strongest engagement during home renovation projects and furniture shopping expeditions, with users frequently employing the augmented reality feature to visualize products in their spaces before purchase. The app's offline functionality for accessing saved items and lists provides practical utility in large-format stores where cellular connectivity can be challenging. User feedback trends indicate overwhelming satisfaction with the app's visual design and organizational capabilities, though some international usability issues emerge. Reviewer Kimosobe91 (May 19, 2025) praised the 'user friendly' interface and 'creativity component,' while gvanzandt (August 26, 2025) noted regional limitations regarding language settings for expatriates. Multiple reviewers including Bethisthemother (May 18, 2025) specifically highlighted the rewards system and organizational features as significant improvements over previous versions. The application excels in bridging digital and physical retail experiences but demonstrates limitations in regional customization and occasional performance inconsistencies during high-traffic periods. Its strongest use cases involve pre-purchase visualization for furniture buyers and streamlined in-store experiences for frequent IKEA shoppers, though occasional navigation complexity may challenge less tech-savvy users. The app represents a robust retail companion that successfully translates IKEA's physical experience into digital format while adding unique augmented reality capabilities not available in-store.