The Hobby Lobby app positions itself as a mobile extension of the popular arts and crafts retail chain, offering core shopping utilities for iOS users. Unlike broader marketplaces, it focuses specifically on the brand's inventory of craft supplies, home decor, and seasonal merchandise. The app functions primarily as a discovery and planning tool rather than a full e-commerce platform, reflecting the company's brick-and-mortar centered approach to digital presence. Core functionality centers around practical shopping aids. Users can browse the current weekly ad with rotating discounts, search for specific store locations with operating hours, and access digital coupons redeemable in physical stores. The item search feature includes basic filtering by department, though inventory checking remains limited to broader category browsing rather than real-time stock levels. For project planning, the app provides basic inspiration galleries and seasonal craft ideas, though these sections receive less frequent updates than the deal-focused components. During real-world usage scenarios, the app proves most valuable for trip planning. Crafters can check current promotions before visiting stores, locate the nearest location while traveling, or save digital coupons to their device wallet. The store mode feature helps navigate large-format retail spaces by displaying aisle locations for broad product categories. However, the experience feels more utilitarian than immersive, with minimal interactive elements or personalized recommendations compared to other retail apps. User feedback indicates appreciation for the convenience of having weekly ads and coupons readily accessible, though some reviews mention occasional technical glitches with coupon loading at checkout. The absence of comprehensive online purchasing options receives mixed responses—some users prefer the in-store experience while others express disappointment at the limited e-commerce integration. Performance consistency varies by device generation, with older iPhone models sometimes experiencing slower loading times for ad circulars. Overall assessment finds the app fulfills its stated purpose as a supplemental shopping tool rather than a standalone retail platform. It succeeds most for customers already committed to shopping at physical Hobby Lobby locations, providing practical utilities for deal-finding and store navigation. The limited feature set may disappoint users expecting full online shopping capabilities, but for its intended audience, it delivers adequate functionality with room for interface refinements.