H&M icon
H&M Mobile App: Comprehensive Review of Features and Performance

by H&M

4.8
IOSShopping
The H&M app delivers fashion, home, and beauty shopping with visual search and membership perks. While featuring intuitive discovery tools, some users report technical issues with order tracking and regional accessibility.

Detailed Review

The H&M mobile application serves as the digital storefront for the global fashion retailer, offering users access to the brand's complete catalog across clothing, home goods, and beauty products. Positioned as a comprehensive shopping companion, the app aims to replicate the in-store experience with enhanced digital capabilities, targeting fashion-conscious consumers who prefer mobile commerce. With an App Store rating of 4.8, it maintains strong overall user satisfaction despite some functional limitations. The app's core functionality centers around its sophisticated search and discovery features. The instant search tool provides filtered results across product categories with predictive text capabilities, while the visual discovery system allows users to upload photographs for style matching recommendations. Members of the H&M loyalty program can accumulate points, access exclusive discounts, and receive personalized recommendations. Order tracking provides real-time delivery updates, though implementation appears inconsistent according to user reports. User experience varies significantly by device capability and region. The interface employs a clean, minimalist design with prominent imagery and intuitive navigation tabs. However, compatibility issues emerge on older iOS devices, as noted by users attempting to run the application on outdated iPad models. The visual search functionality demonstrates particular strength, allowing users to identify similar items from uploaded photos, creating a seamless bridge between offline inspiration and online purchasing. User feedback reveals persistent technical concerns alongside general satisfaction. Multiple reviews from 2025 highlight regional access problems, with user 'kallg2012!!!' reporting application crashes when selecting certain country options (July 7, 2025). Order tracking functionality receives criticism, as 'pepperonipizzaplz' noted difficulty locating order status within the app compared to other retail applications (June 25, 2025). Despite these issues, overwhelmingly positive sentiment exists, exemplified by user 'the broken bone' repeatedly expressing brand loyalty (March 15, 2025). The application excels in product discovery and visual search capabilities while demonstrating weaknesses in order management and regional stability. Its ideal use case involves users with modern iOS devices seeking fashion inspiration and convenient shopping, particularly those invested in the H&M membership ecosystem. The app represents a competent but imperfect digital transformation of the fast-fashion retail experience, requiring technical improvements to match its ambitious feature set.

Key Features

  • Visual discovery tool allowing image uploads for style matching recommendations, bridging offline inspiration with online shopping
  • Instant search functionality with predictive text and smart filtering across product categories for efficient navigation
  • H&M Membership integration providing point accumulation, exclusive discounts, and personalized product recommendations
  • Favorites system enabling wishlist creation and saved items for future purchasing decisions
  • Order tracking with real-time delivery updates and purchase history access, though implementation varies

Why Users Love It

Advanced visual search capabilities
Seamless membership integration

Perfect for: Fashion-conscious shoppers using modern iOS devices

Ranking History

Track H&M's performance in Shopping over the last 30 days

Top 5
Top 10
Top 15
Below 15

Current Rank

#33

Best Rank

#33

All-time high

Average Rank

#33

30-day average

User Reviews

lemmelse
Oct 23, 2025

I love H&M, they have the best sales and the best clothing. From basics to dressing a little more fancy. Great price great quality I love H&M, they have the best sales and the best clothing. From basics to dressing a little more fancy.

koalakii
Nov 14, 2025

App is very easy to maneuver! No lagging. And I love, love, love the extra rewards just from using the app. Love ! App is very easy to maneuver! No lagging. And I love, love, love the extra rewards just from using the app.

Fiderela
Nov 14, 2025

I buy everything for my newborn here and i love the material. Is so soft and doesn’t irritate baby skin . They fit perfectly. Very good quality and soft for the baby I buy everything for my newborn here and i love the material. Is so soft and doesn’t irritate baby skin . They fit perfectly.

monica7764
Nov 12, 2025

I loved all the clothes and always they help me in any moment, I love the colors and the designs, especially the hoodies are so comfortable The greatest store :) I loved all the clothes and always they help me in any moment, I love the colors and the designs, especially the hoodies are so comfortable

claire amer
Oct 15, 2025

I use it all the time and it’s practical and great Best online app I use it all the time and it’s practical and great

App Details

Developer

H&M

Platform

ios

Rating

4.8

Last Updated

12/18/2025