The earnify mobile application, developed by BP North America, serves as a digital loyalty platform for customers of BP, Amoco, and ampm gas stations. Positioned within the competitive fuel rewards market, the app distinguishes itself through seamless integration with BP's network of participating locations, offering both immediate fuel discounts and long-term reward accumulation. This positions it as a practical tool for regular commuters and frequent fuel purchasers. The application's core functionality centers on a dual reward system: instant per-gallon savings at the pump and accumulating points redeemable for future benefits. Users activate savings by selecting their pump number within the app before fueling, with transactions processing through linked payment methods. The platform features app-exclusive deals, bonus point opportunities, and a 250-point welcome incentive for new registrants. Notably, the system includes a 24-hour points processing delay, which requires users to plan redemption activities accordingly. User experience demonstrates straightforward navigation with a clean interface optimized for quick transactions at fuel pumps. The app's design prioritizes functionality during refueling scenarios, with large buttons and clear pump selection prompts. Real-world usage patterns show most interactions occurring during fueling sessions, though users can browse rewards and track points remotely. The mobile payment feature eliminates physical card insertion at pumps, addressing hygiene and convenience concerns that emerged particularly during the COVID-19 era. User feedback trends overwhelmingly positive, with the 4.8-star rating reflecting satisfaction with savings implementation. User ishfish2213 (August 6, 2025) praised the app's convenience for pump savings, while coopmimi (July 16, 2025) documented a specific 10-cent-per-gallon discount experience. Fusion-Ed (August 26, 2025) reported unexpected dollar-off promotions enhancing engagement. The primary criticism comes from jhewell (August 7, 2025), who noted the absence of CarPlay integration as a limitation for drivers seeking in-dashboard functionality. The application demonstrates clear strengths in immediate cost reduction and reward accumulation for BP network customers. Its limitations include geographic restrictions to participating locations and the absence of automotive integration platforms like CarPlay. The 24-hour points processing window may frustrate users expecting instant gratification. Ideal use cases involve regular customers of BP-affiliated stations who prioritize fuel savings and appreciate digital payment options over traditional loyalty cards or payment methods.