Blapp positions itself as a specialized directory application dedicated to promoting economic support for Black-owned businesses nationwide. Developed by Thanx Ma Inc., the platform addresses growing consumer demand for tools that facilitate intentional spending within underrepresented entrepreneurial communities. The app operates primarily as a discovery engine rather than a transactional platform, focusing on connecting users with verified businesses while leveraging existing e-commerce and review ecosystems. The application's core functionality centers around location-based searching with multiple viewing formats. Users can toggle between map and list views to identify nearby businesses, with filtering capabilities across categories including food, retail, services, and entertainment. Search functionality allows for specific product or service queries, while sharing features enable users to distribute findings through native iOS sharing options. Notably, the app integrates with third-party platforms including Etsy and Yelp for actual transactions, positioning itself as a discovery layer rather than a closed ecosystem. User experience demonstrates thoughtful design with intuitive navigation and clean visual presentation. The interface prioritizes ease of use with clear categorization and minimal learning curve. Real-world usage patterns suggest the app serves both planned purchasing scenarios and spontaneous discovery situations, with users reporting increased awareness of local Black-owned businesses they might otherwise overlook. The absence of in-app purchasing requires external platform jumping, which creates some friction but maintains focus on the app's core discovery mission. User feedback consistently highlights the app's social impact and practical utility, with numerous five-star reviews emphasizing both emotional and functional value. Earth Peddler's October 2021 review notes the app's potential for expansion, describing it as 'phenomenal and will only get better as it expands into more markets.' Similarly, jonesrooy's October 2021 review praises how the app 'got me out of my rut of going to the same five places over and over again,' indicating successful discovery functionality. These patterns suggest users value both the ideological purpose and practical business-finding capabilities. The application demonstrates significant strengths in filling a specific market gap with thoughtful execution, though limitations exist in geographical coverage and platform dependencies. Its primary value lies in centralized discovery of businesses that often lack visibility in mainstream directories, while the reliance on external platforms for transactions creates some workflow fragmentation. Ideal use cases include conscious consumers seeking to diversify spending habits, urban explorers looking for new local businesses, and community advocates promoting economic equity through targeted support.