BeautyPlus-Selfie Photo Editor positions itself as a comprehensive mobile editing solution leveraging artificial intelligence to simplify photo enhancement for everyday users. With over 800 million global downloads and Apple featuring recognition in 30+ countries, the app has established significant market presence in the crowded photo editing category. The core functionality revolves around AI Auto-Beautification technology that automatically detects facial features and applies enhancements including skin smoothing, blemish removal, and facial feature adjustments. Beyond automated corrections, the app provides manual control through specialized tools for makeup application, cartoon filters, background removal, and AI avatar generation. The editing suite includes precision sliders for adjusting lighting, contrast, and color grading, while the built-in camera function offers real-time previews of filters and beauty effects. User experience demonstrates thoughtful design with an intuitive tab-based interface separating capture, edit, and discover sections. The editing workflow follows logical progression from basic adjustments to advanced effects, though some premium features require navigation through subscription prompts. Real-world usage patterns show particular popularity among social media content creators, with users frequently employing the app for YouTube thumbnails, Instagram stories, and casual portrait retouching. Performance remains consistently stable according to user reports, with minimal crashes or processing delays even when applying multiple complex filters. User feedback trends overwhelmingly positive, with the 4.8/5 App Store rating reflecting satisfaction across key areas. Reviewer Barmond (September 2, 2025) notes using the app for YouTube content creation, while aripripari (August 21, 2025) highlights years of reliable performance without glitches. Multiple reviews praise the non-intrusive monetization approach, with Lilly doggy (July 4, 2025) specifically noting the app remains functional without premium purchases. The consensus indicates particular appreciation for the balance between free functionality and optional paid enhancements. Strengths include sophisticated AI processing that delivers professional-looking results with minimal effort and a generous free tier that provides substantial functionality without payment. Limitations involve occasional over-processing artifacts when using maximum beauty filters and subscription requirements for accessing the full effects library. The app serves best as a quick-enhancement solution for social media content rather than precision editing for professional photography workflows.